SOUR PATCH KIDS® Launches Immersive Experience on Roblox

New Tycoon Experience Offers Sour-Then-Sweet Rewards

The SOUR PATCH KIDS brand is debuting an exciting new world on Roblox, a popular global platform for interactive experiences. The SOUR PATCH KIDS Mischief Tycoon Experience invites players aged 13 and up to embark on a journey within the Roblox community. They'll engage in mischievous activities to restore a land disrupted by the SOUR PATCH KIDS, earning in-experience currency and mischief points along the way. This virtual adventure starts on Friday, June 14, 2024, and is free to play without any real-money transactions.

Engaging Activities for Fans

Designed for users aged 13 and older, the Tycoon Experience encourages players to partake in mischief to rebuild four fruit-themed areas of Mischief Mountain, inspired by the brand's popular fruit-flavored candies. Top mischief-makers can win exclusive SOUR PATCH KIDS-themed digital fashion items and additional 'phygital' rewards such as merchandise and candy coupons through third-party partners.

John Vasington, brand manager of SOUR PATCH KIDS at Mondelēz International, commented

"Our fans love enjoying SOUR PATCH KIDS while gaming, and now we're thrilled to bring SOUR PATCH KIDS directly to the Roblox community with an interactive and fun experience. SOUR PATCH KIDS Mischief Tycoon gives our 13+ fans a unique way to engage in playful mischief, extending our ability to reward fans both in-game and in real life."

Features of the Tycoon Experience

Within the dedicated zone, players will encounter challenges where they can accumulate mischief points to unlock sweet companions and restore the disrupted landscape. The initial launch includes three mini-games, with ongoing updates planned throughout the year:

- Watermelon Blast: Blast watermelons in a fruit patch, leveling up blast strength with collected mischief points.
- Grape Gallery: Engage in a slingshot battle against moving targets, earning mischief points for successful hits.
- Peach Falls: Catch falling peaches while avoiding broccoli bombs that deduct points, with opportunities to upgrade basket size for greater rewards.

Special Summer Event

To celebrate the summer launch, SOUR PATCH KIDS will introduce Lemonade Loot Boxes inspired by their Lemonade Fest candy. These boxes, dropping every ten minutes, will contain in-game currency and ultra-rare crates offering substantial benefits. Players can exchange this currency at the Lemonade Stand within the Tycoon experience for unique prizes, including exclusive digital items.

Brian Fannin, COO of Polycount.io, added

"The SOUR PATCH KIDS Mischief Tycoon Experience brings the iconic Sour Patch Kids to life in Roblox. These companions start off sour and transform into sweet upgrades, enhancing gameplay for users. It's a perfect synergy of two beloved brands, engaging fans and new audiences in an authentic way within the Roblox community."

About Roblox

Roblox provides an immersive platform where millions of individuals create, play, and connect daily through experiences crafted by a global community of creators. The platform aims to redefine social interaction in a virtual world that promotes safety, civility, and optimism.