Butterfinger Celebrates 100th Anniversary with The Simpsons

To mark its 100th anniversary, Butterfinger is teaming up with The Simpsons, revisiting one of the brand's most successful advertising campaigns. This collaboration brings back Bart Simpson, the iconic spokesperson from the late '80s and early '90s, with special Simpsons-themed packaging.

Ferrero has launched this celebratory campaign to honor Butterfinger's centennial. The Simpsons partnership, which began in the late '80s, propelled the candy bar into immense popularity. Bart Simpson, with his famous catchphrase "Nobody better lay a finger on my Butterfinger!", became synonymous with the brand.

Limited-Time Offerings and Sweepstakes

For this anniversary, Butterfinger is releasing birthday bars with festive packaging featuring beloved characters from The Simpsons. These bars are available in regular size, a two-piece share pack, and a fun size laydown bag. They will be on shelves nationwide in May for a limited time.

Additionally, Butterfinger is hosting a Birthday Sweepstakes. Consumers who purchase the limited-edition bars can visit ButterfingerBirthday.com to enter for a chance to win exciting prizes. These include an Arcade 1 Game inspired by The Simpsons, a set of The Simpsons Funko Pop! characters, a Butterfinger-branded skateboard, and more.

A Return to Iconic Advertising

Butterfinger's collaboration with The Simpsons was one of its most memorable campaigns. Before this, the brand's last significant advertising success was in the '50s, featuring an animated elephant. The Simpsons campaign not only revived Butterfinger’s popularity but also created a lasting cultural impact with the catchphrase that remains popular to this day.

This anniversary celebration is an opportunity for both longtime fans and new consumers to enjoy Butterfinger in a fun and nostalgic way. Keep an eye out for these limited-edition bars and join in the celebration of Butterfinger's 100 years with a chance to win unique prizes!