
Fox’s Burton’s Partners With Nerds American Candy In the UK
Sweet biscuit maker Fox’s Burton’s Companies (FBC) UK has announced an exclusive partnership with Ferrara Candy Company to become the sole importer of Nerds American Sweets in the UK.
Ferrara has significantly contributed to the growth of the American candy and snacks market over the past year, as reported by Circana data. FBC aims to replicate this success by increasing the popularity of these fruity American candies online in the UK and Ireland.
As part of this exclusive deal, FBC will oversee the sole distribution of the Nerds Candy brand. In the coming weeks, FBC plans to introduce innovative confectionery products to the UK market, which will be available through wholesalers such as Booker and Bestway and American sweets shops online.
Launched in 1983, the Nerds Candy brand has established itself as "fun and quirky," according to FBC. The brand has already seen success in the UK, with NielsenIQ research indicating it has outperformed the overall UK non-chocolate confectionery market, achieving annual sales of £6.7 million.
An FBC UK spokesperson commented, "Ferrara, the world's leading candy business, has driven substantial growth in the US sugar confectionery market over the past year. The company is now poised to unlock similar growth in the UK and Ireland by launching new products and utilizing FBC UK's distribution network.
"As Nerds Candy continues to expand its presence in the UK and Ireland, particularly following the strong performance over the 2023 Christmas period, there has never been a better time to engage with the brand and capitalize on the opportunities within the Sugar Confectionery market."